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Language: English (British or American; but consistency shall be maintained)

Article file format: MS Word only

Font: 12 point, Times Roman.

Text: Double-spaced, justified.

Page style: 1′ margins, A4 format

Footnotes & Endnotes: Not to be used

Pagination of the manuscript should not be more than 5000 words:

First page of the text should include:

– the title of the manuscript,
– the author’s and co-authors names and institutional affiliations, together with e-mail addresses for correspondence,
– abstract of no more than 250 words. This should summarize the essence of the whole paper and not just the conclusions,
– up to five keywords.

Tables and Figures: Must be properly labeled. Shall be placed in main text body, where it belongs. Source must be specified, if taken from some secondary source.   

Referencing: APA referencing style is recommend. Visit  http://web.calstatela.edu/library/guides/3apa.pdf  for detailed guidelines. Illustration of APA style is as followed:

journal paper

• Aaker, D. (2003). The Power of the Branded Differentiator. MIT Sloan Management Review, 45(1), 83-87.
• Talukdar, D., Sudhir, K., & Ainslie, A. (2002). Investigating New Products Diffusion across Products and Countries. Marketing Science, 21(1), 97-114.

Article in magazine or newspaper
• Goodwin, S. (2009, January 28). Will emerging markets manage the crisis? Business Gazette, p. A4.

Online sources
• Cain, K. (2012). The Negative Effects of Facebook on Communication. Social Media Today RSS. Retrieved January 3, 2013, from http://socialmediatoday.com

Books
• Porter, M. E. (1992). The Competitive Advantage of Nations (3rd ed.). LondonBasingstoke: Macmillan Press.